A marine dealer management system built for the sales floor.
For dealers selling new and used boats, engines, jet skis, trailers, plant and electrical without a workshop of their own. Stock, deals, preparation and margin on one record, with brokerage in the same product.
Run the sales floor from one screen.
Your whole pipeline
Every open deal by stage, on a board or a table, with the value of the pipeline at the top.
Follow-ups in view
Overdue, due today and due this week, with a reminder in the app for the salesperson on the day.
Deposits and aged stock
Deposits still to collect, and everything over 90 days on the floor with its value at asking.
Everything about the sale in one place.
Units, accessories, fees and freight on the deal, or a saved package. The quote goes to the buyer as a clean PDF that never shows your costs.
- Trade-ins: allowance, payout owing and condition
- Finance: lender, status, amount, term, rate and balloon
- Insurance, extended warranty and gap cover counted in the margin
- Deposit and balance invoices from the deal
- Commission worked from the margin
Know what you hold and what it is costing you.
Each unit has its own serial, specification and cost, as new, used, demo, consignment or trade-in, with days on the floor. Units can be ordered from a supplier and reserved for a buyer before they land.
- A catalogue of models and options, with price list import
- Boat, motor and trailer packages at a package price
- Floor plan: lender, amount drawn and what is sold but not paid out
Prepared by whoever does it, costed on the unit.
Inspection on arrival, reconditioning after a trade-in, rigging, detailing and fitting the buyer's options: each is a task on the unit or the deal, done by your staff or an outside business, with its cost in the margin.
- Lists start when a unit arrives, is traded in or takes a deposit
- Delivery asks for the list to be finished, or a reason
The numbers a dealer actually asks for.
Sales Pipeline, Lost And Stalled Deals, Aged Stock, Unit Profitability, Deal Margin, Sales Commissions and Floor Plan.
The sale is not the end of it.
Warranty claims
Follow claims against the manufacturer from submitted to paid, so you can see what you are owed.
Campaigns
Email past buyers about a new model, a special or an open day.
The handover pack
ComingWhat was sold, with serials, warranty and service intervals, for the buyer and their workshop.
Frequently asked questions.
Is Marine Forge Sales a dealer management system?
Yes. It is a DMS for marine dealers that sell and have no workshop of their own: stock, deals, trade-ins, finance, deposits, preparation and margin, with brokerage in the same product.
We have our own workshop. Is this for us?
No. A dealer with its own service department belongs on Marine Forge Operations, whose dealer module runs sales and the workshop on one record.
Who prepares our units if we have no workshop?
Your own staff or an outside business. Each task sits on the unit's preparation list, and what it cost goes on the unit and into the margin.
Can a walk-in buyer start a deal straight away?
Yes. A walk-in started on the Sales Dashboard becomes a contact with a dealer stock enquiry, and the buyer is on the deal from the start.
Do we pay extra for brokerage?
No. There are no editions: every Marine Forge Sales business has dealer and brokerage. Use the parts you need.
Can a salesperson see what a unit cost us?
Only with the right to. Costs are withheld by the database itself, not just hidden on the screen.
See Marine Forge Sales for your dealership.
Tell us what you sell and how you run the floor today, and we will show you how Marine Forge Sales fits.